On February 18, 2025, the Chinese electric vehicle manufacturer Omoda & Jaecoo kicked off its operations in the Philippines with a grand opening at the BGC Arts Center in Taguig City. The event marked the launch of three new fully electric models: C5, E5, and EJ6, priced between PHP998,000 and PHP1.799 million. The launch comes on the heels of President Ferdinand R. Marcos Jr.’s Executive Order 12, which has removed import duties on certain fully assembled electric vehicles, signaling a robust growth potential in the Philippine EV market.
Omoda & Jaecoo aims to establish a network of 24 dealerships across the Philippines by the end of 2025. The company’s CEO, Xiantian Shen, outlined plans to set up dealerships in key locations including Quezon City, Makati City, BGC, Las Piñas, Manila Bay Area, Marikina, Carmona, Dasmariñas, Calamba, Bulacan, Pampanga, Clark, Tarlac, Zambales, Ilocos, Pangasinan, Isabela, Cagayan, Palawan, Bicol Region, Cagayan de Oro, Tacloban, General Santos, and Zamboanga. Currently, Omoda & Jaecoo operates six dealerships in the country.
Shawn Xu, the International CEO of Omoda & Jaecoo, emphasized the significant potential of the Philippine market, which influenced the decision to establish a subsidiary there. Xu projected that the new dealership network would achieve monthly sales of 500 units in the first half of the year, with expectations to double that figure to 1,000 units per month in subsequent months. He also mentioned the possibility of setting up a manufacturing plant in the Philippines, contingent on sustained local demand.