Philippine Tourism Department Pledges Continued Growth and Sustainability

In a heartfelt Christmas message, Tourism Secretary Christina Frasco reaffirmed the Department of Tourism’s (DOT) dedication to fostering a sustainable and inclusive tourism sector in the Philippines. Speaking from Manila, Frasco outlined the DOT’s ongoing efforts to generate employment opportunities and improve the overall travel experience for visitors. She emphasized the importance of building a tourism industry that not only supports the economy but also embodies the spirit and essence of the Filipino people. Looking forward, Frasco expressed the DOT’s commitment to further enhancing opportunities for Filipinos, enriching the experiences of tourists, and positioning the tourism industry as a cornerstone of national pride and economic prosperity. Additionally, she urged Filipinos to maintain the bayanihan spirit and celebrate the country’s unique traditions, which she credited for helping the nation overcome past challenges and fueling hopes for a brighter future. Frasco concluded her message by encouraging everyone to embrace and share the beauty of the Philippines with the world, encapsulating the sentiment of ‘Love the Philippines.’