In a heartfelt Christmas message, Tourism Secretary Christina Frasco reaffirmed the Department of Tourism’s (DOT) dedication to fostering a sustainable and inclusive tourism sector in the Philippines. Speaking from Manila, Frasco outlined the DOT’s vision for the future, emphasizing the creation of job opportunities and the enhancement of tourist experiences.
Frasco expressed her desire to build a tourism industry that not only reflects the essence of the Filipino spirit but also serves as a source of national pride and economic prosperity. She highlighted the importance of inclusivity and sustainability in the sector’s development, aiming to make tourism a cornerstone of the nation’s growth.
Encouraging a sense of community, Frasco urged Filipinos to maintain the bayanihan spirit and celebrate the country’s unique traditions. She credited these cultural elements with helping the nation overcome past challenges and fueling hopes for a brighter future.
In her closing remarks, Frasco inspired the public to embrace and share the beauty of the Philippines with the world, encapsulating her message with a call to ‘Love the Philippines.’